Shakeout is a worldwide earthquake drill. At 10:16 local time on 10-16, you pretend there's an earthquake.
If you want to go beyond that, put a pair of hiking boots, with a flashlight tucked into one, and hardhat or bike helmet next to them, and put them under your bed on 10/16. If an earthquake happens at night, it's right there, within easy reach. But if you do the basic drill--at home or the office or school or the public library--and encourage others to as well, it'll take you one minute. I saw this work in 1989 to prevent injuries. No doorways. Don't run outside. Protect yourself from falling debris.
Drop. Cover. Hold on. It's simple!